In Content Ads- The Untapped Market in Blog Advertising

Over the past few years the popularity of blogs has skyrocketed with millions of new blogs being created annually. Recently, blog advertising has become one of the hot topics of the day. When people discuss blog advertising, they usually discuss the two primary ways to monetize a blog not involving CPC and other ad networks, selling text links in the sidebar, and most recently selling entire blog posts about a company or web site.

However, the aspect of blog advertising that is often missed is buying links in certain posts. Naturally, many blog readers tend to head straight to the content and skip over any of the content, including links, in the sidebar. Instead, they immediately look for the newest posts and updates. That is why purchasing blog post advertisements has become so popular in recent months. The average blog reader is much more likely to read a blog entry about a business, thazn he or she is to visit the sidebar and click on an advertisement to the same web site. However, many bloggers simply lack the ability to make a promotional post seem natural and that is why the newest trend in blog advertising is buying individual words in posts. Advertisers purchase certain words and then bloggers link those words within the post to the advertiser’s web sites. These links are much cheaper than buying a full blog entry or a sidebar link and because they are in the content, they tend to be more successful and “subtle” than other forms of blog advertising. They also tend to carry more SEO value as search engines give more of an emphasis on content embedded links than free floating links.

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